Stop Blaming Video Games - Maybe They'll Help Your Business

OK.  So we've blamed video games for violence (even murder).  Kids tuning out.  Marriages crumbling.

 But wait.  Did you know they can do good things, too?

 A new study says so.  According to newswise.com, collaborative video games could increase office productivity.

 Say what?

"A new study by four BYU information systems professors found newly-formed work teams experienced a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. The study, published in AIS Transactions on Human-Computer Interaction, adds to a growing body of literature finding positive outcomes of team video gaming," the web site reports.

 "To see that big of a jump -- especially for the amount of time they played -- was a little shocking," says co-author and BYU associate professor Greg Anderson. "Companies are spending thousands and thousands of dollars on team-building activities, and I'm thinking, go buy an Xbox."

 For the study, researchers recruited 352 individuals and randomly organized them into 80 teams, making sure no participants with pre-existing relationships were on the same team, newswise explains. 

 For their initial experimental task, each team played in a geocaching competition called Findamine, an exercise created by previous IS researchers which gives players short, text-based clues to find landmarks. Participants were incentivized with cash rewards for winning the competition.

 Following their first round of Findamine, teams were randomly assigned to one of three conditions before being sent out to geocache again: 1) team video gaming, 2) quiet homework time or 3) a "goal training" discussion on improving their geocaching results. 

 Each of these conditions lasted 45 minutes and those in the video gaming treatment chose to play either Rock Band or Halo 4 -- games selected because they are both familiar and require coordinated efforts among players.
The researchers found that while the goal-training teams reported a higher increase in team cohesion productivity than the video-gaming teams, the video gamers increased actual performance on their second round of Findamine significantly, raising average scores from 435 to 520.
"Team video gaming may truly be a viable -- and perhaps even optimal -- alternative for team building," notes lead researcher Mark Keith, associate professor of information systems at BYU.
Researchers also said it doesn't matter if people are avid video gamers to see the positive effects of gaming together; they observed video game novices established communications norms -- and built working relationships -- even quicker with new teammates so as to learn the nuances of the game.
There is one caveat to the finding, however: the study was done with teams of individuals who don't know each other. Researchers admit If team members are already familiar with each other, then competitive video gaming may possibly reinforce biases and negative relationships developed from previous experiences.


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